The Story Behind Piccolo PR.

Founded by Sarah Cichy, Piccolo PR is Melbourne's boutique PR agency specialising in kids, fashion, homewares, beauty, and lifestyle brands.

Let's Work Together

Meet Sarah Cichy.

With over 13 years of experience in public relations and marketing, Sarah Cichy founded Piccolo PR with a clear vision: to give emerging and established brands access to premium PR services that deliver tangible, measurable results.

Having worked with over 2,000 brands across kids, fashion, homewares, beauty, lifestyle, and retail, Sarah brings deep industry knowledge and an extensive network of media contacts spanning Australia's most influential publications.

From her base in Melbourne's Cremorne, Sarah and her team have secured coverage in Elle, Vogue, Marie Claire, Herald Sun, The Australian, and dozens more — generating over 300M+ combined media reach for clients.

Sarah's approach is personal, strategic, and results-driven. Every brand receives tailored attention, with campaigns designed to build lasting media relationships and create genuine buzz.

13+

Years Experience

2,000+

Brands Partnered

300M+

Media Reach

1,700+

Campaigns Delivered

What We Do

Our Services.

Strategic Media Relations

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Influencer & Talent Partnerships

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Content Creation & Strategy

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Crisis Management & Reputation

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Event Strategy & Management

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As Seen In

Testimonials

Trusted by leading brands.

"Sarah is a highly qualified PR and Marketing professional with years of expertise, excellent contacts and a keen knowing of the industry. She exudes incredible energy and enthusiasm and successfully completed any project we threw at her. Really grateful for our connection for our brands during a time when we were actively focused on awareness. Thanks Sarah and team!"

Renee Smith

Godfrey Hirst

I loved working with Sarah Cichy and the team at Piccolo PR. The agency is so involved in every detail, has an extensive list of media contacts and knows every team member and journalist on The Block.

Nicole Jacobs

The Block

"Not even our modest budget, barely any notice timeline and limited resources, were a hurdle in creating a terrific PR burst for our designer brands in the Homeware space. Sarah and her team delivered BIG results in digital, press and TV and were a pleasure to work with."

Global Brands

Home / My House

Sarah Cichy punched well above her weight when handling the media for Australia's most well-known online shopping event, Click Frenzy. Sarah is a machine.

Grant Arnott

Click Frenzy

Work With Us

The Story Behind Piccolo PR.

Meet Sarah Cichy.

Our Services.

Strategic Media Relations

Influencer & Talent Partnerships

Content Creation & Strategy

Crisis Management & Reputation

Event Strategy & Management

Trusted by leading brands.

Let’s Start Your Next Project Together.