PR Readiness Checklist

Is your brand ready for PR? Use our interactive checklist to find out.

Interactive Assessment

How PR-Ready Is Your Brand?

Check off the items below to see how prepared your brand is for a PR campaign. The more boxes you tick, the more impact PR can deliver for your business.

Brand Foundation

You have a clear brand story and unique selling proposition Your website is professional and up to date You have high-resolution product/brand images available Your social media profiles are active and consistent You have a defined target audience and customer persona

PR Readiness

You can articulate what makes your brand newsworthy You have budget allocated for PR (minimum 3-month commitment) You have upcoming milestones (launches, events, achievements) You're prepared to invest time in journalist and influencer relationships You understand PR is a long-term brand-building strategy

Content and Assets

You have a founder story or brand origin narrative You can provide product samples for media and influencers You have data, stats, or research to support media angles You have customer testimonials or projects to share You're willing to participate in thought leadership opportunities

Score: 0 / 15

Check off items above to see your PR readiness score.

Download PDF Checklist ↓

Work With Us

Let’s Start Your Next Project Together.

Piccolo

We grow brands through media, influence and reputation. We communicate your values, and drive results.

Company

About
Expertise
Projects
Clients
News

Services

Strategic Communications
Media Outreach
Key Opinion Leader Partnerships
Social Media Management
Crisis Management
Activations and Events

Contact

0415 423 832
[email protected]
Level 2/65 Dover Street
Cremorne VIC 3121

Instagram
LinkedIn

0415 423 832 0415 423 832