Content Creation & Strategy

What We Do

Brand Strategy Is Where We Begin

Our approach to crafting a robust brand strategy starts with a full immersion into your brand. By taking the time to find the story behind your business — and the story of how your brand has grown and evolved — we gain a clear understanding of what makes you unique.

Every piece of communications that we create and implement is supported by research, strategic industry insights and a vision to help you do better business.

Our Foundation

Brand Identity Begins with Brand Architecture

Before creating your brand strategy, we find the special story behind your brand. We work with you holistically to ensure we understand your objectives, key messages, and visions of success, then build out your brand awareness using a highly personalised approach.

Your brand story is unique — and your brand voice needs to be distinctive too. Honing the right brand identity is the building block for all other strategic communications.

Our Approach

Managing Goals — and Exceeding Expectations

Short-term AND long-term goals each have their place in effective brand strategy. Starting, leading and enriching conversations — both in traditional media and in the digital PR space — is at the core of what our brand strategists do best.

At Piccolo PR, we live, breathe — and love — brand strategy. Let us turn your brand vision into reality.

Testimonials

Trusted by leading brands.

"Sarah is a highly qualified PR and Marketing professional with years of expertise, excellent contacts and a keen knowing of the industry. She exudes incredible energy and enthusiasm and successfully completed any project we threw at her. Really grateful for our connection for our brands during a time when we were actively focused on awareness. Thanks Sarah and team!"

Renee Smith

Godfrey Hirst

I loved working with Sarah Cichy and the team at Piccolo PR. The agency is so involved in every detail, has an extensive list of media contacts and knows every team member and journalist on The Block.

Nicole Jacobs

The Block

"Not even our modest budget, barely any notice timeline and limited resources, were a hurdle in creating a terrific PR burst for our designer brands in the Homeware space. Sarah and her team delivered BIG results in digital, press and TV and were a pleasure to work with."

Global Brands

Home / My House

Sarah Cichy punched well above her weight when handling the media for Australia's most well-known online shopping event, Click Frenzy. Sarah is a machine.

Grant Arnott

Click Frenzy

Brand strategy is a long-term plan for developing a successful brand that achieves specific goals. It encompasses your brand’s purpose, values, messaging, visual identity and market positioning to create a cohesive experience across all touchpoints.

A comprehensive brand strategy typically takes 4–8 weeks to develop, including stakeholder interviews, market research, competitive analysis and the creation of strategic frameworks and messaging guidelines.

Yes — we provide both strategic direction and content creation. From editorial calendars and copywriting to social media content and media materials, we ensure every piece of content aligns with your brand strategy.

We track key metrics including media coverage, brand awareness, audience engagement and sentiment analysis. Regular reporting ensures your strategy delivers measurable results aligned with your business objectives.

Content Creation & Strategy

Brand Strategy Is Where We Begin

Brand Identity Begins with Brand Architecture

Managing Goals — and Exceeding Expectations

How We Work

Related Case Studies

Olli Ella

Shhh Silk

Canamo

Trusted by leading brands.

Frequently Asked Questions

Let’s Start Your Next Project Together.