Media Outreach

What We Do

Media Relations Excellence

Our media outreach service is built on genuine relationships with Australia's leading journalists, editors and producers. We don't just send press releases — we develop newsworthy angles tailored to each publication's editorial calendar and audience.

From securing front-page features in national newspapers to placing products in Christmas gift guides and arranging television segments, we ensure your brand receives the editorial attention it deserves across every media channel.

Our Process

How We Work

Media database development and contact verification
Editorial calendar mapping and pitch timing
Tailored pitch development for each media vertical
Journalist relationship building and follow-up
Media monitoring, clipping and coverage reporting
Post-campaign analysis and editorial value calculation

Testimonials

Trusted by leading brands.

"Sarah is a highly qualified PR and Marketing professional with years of expertise, excellent contacts and a keen knowing of the industry. She exudes incredible energy and enthusiasm and successfully completed any project we threw at her. Really grateful for our connection for our brands during a time when we were actively focused on awareness. Thanks Sarah and team!"

Renee Smith

Godfrey Hirst

I loved working with Sarah Cichy and the team at Piccolo PR. The agency is so involved in every detail, has an extensive list of media contacts and knows every team member and journalist on The Block.

Nicole Jacobs

The Block

"Not even our modest budget, barely any notice timeline and limited resources, were a hurdle in creating a terrific PR burst for our designer brands in the Homeware space. Sarah and her team delivered BIG results in digital, press and TV and were a pleasure to work with."

Global Brands

Home / My House

Sarah Cichy punched well above her weight when handling the media for Australia's most well-known online shopping event, Click Frenzy. Sarah is a machine.

Grant Arnott

Click Frenzy

We maintain an active database of 300+ verified media contacts including journalists, editors, producers and digital creators. Our relationships are built through years of consistent, quality pitching and delivering stories that editors actually want to publish.

We secure coverage across national publications including News.com.au, Daily Mail Australia, Sydney Morning Herald, Body+Soul, Australian Women's Weekly, and Herald Sun, as well as specialist trade and vertical publications.

We calculate editorial value based on equivalent advertising rates for the coverage secured. For example, our Life Instyle campaign achieved $66,000+ in estimated editorial value, with individual placements valued between $500 and $15,000.

Initial coverage typically begins within 4–6 weeks of campaign launch, depending on editorial lead times. We align our pitching with editorial calendars to maximise placement opportunities.

Yes. Our MyHouse HOME campaign secured television coverage reaching 252,000+ average daily viewers and 1.75 million weekly viewers through targeted broadcast placement strategies.

Media Relations Excellence

How We Work

Related Case Studies

Childs Farm

Life Instyle

MyHouse HOME

Trusted by leading brands.

Frequently Asked Questions

Let’s Start Your Next Project Together.